Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the _Index).

Recently Added

Lean Startup Methodologies Do Not Take Advantage of an Enterprise's Strengths

Lean methodologies are designed to work where resources are limited. Adopting them in an enterprise setting may leave advantages on the bench.

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Branding Unifies the Symbolic and Functional Character of a Business

Effective branding underscores the unity between a business's symbolic character and the functional value that it delivers to consumers.

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¶ Retail Payments Activities Act

The Retail Payments Activities Act is draft legislation that would regulate FinTech companies that offer payment services in Canada.

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¶ Cookieless Future

The "cookieless future" describes a phase of digital marketing in which access to third-party cookies is unreliable.

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First-Party Data Will Grow in Value with the Decline of Third-Party Cookies

A decline in support for third-party cookies means that digital personalization and other marketing efforts will increasingly rely on first-party data.

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Plot Is a Vehicle for Transformation

The plot in the novel acts as a vehicle through which the protagonist is compelled to change.

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Story Depends on Causality

An effective story relies on a two-part move--call and response.

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Specification Drives Characterization

Characterization is the result of increasing layers of specificity about an individual in a story.

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Five Commandments of Storytelling (Coyne)

Shawn Coyne lists five commandments of storytelling that are vital to the creation of a scene in fiction.

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