Innovation Needs on-Ramps to the Core Business

Innovation does not move at the same rate as the core business. It often crosses lanes, speeds up and slows down, or sits in a garage for a while as research and development take place.Innovation should therefore be evaluated against different measures as it continues to build up speed to eventually join the main stream of traffic. By extension, it's critical to ensure that there is an effective path for innovation products to make the transition from the on-ramp onto the freeway, which has a different pace and different expectations.


Related

Citations

Kirsner, Scott. “Don’t Let Financial Metrics Prematurely Stifle Innovation.” Harvard Business Review, March 31, 2021. https://hbr.org/2021/03/dont-let-financial-metrics-prematurely-stifle-innovation.


Backlinks