Mission-Driven Organizations More Easily Adapt to Changing Circumstances

"Existential flexibility" is a term used by Simon Sinek to describe the capability of organizations to adapt their business model or practices in the service of some longer-term goal. Organizations who have an "infinite mindset," Sinek writes, are able to pivot—sometimes dramatically—in the service of a higher-order "just cause." Sinek emphasizes that existential flexibility is never a defensive posture but instead helps organizations capitalize on change.

On identifying change, see Change happens gradually, then suddenly. and Change is disorienting because it is constant. McGrath discusses the importance of identifying and responding to inflection points that transform the fundamentals of a business.


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McGrath, Rita Gunther. Seeing around Corners: How to Spot Inflection Points in Business before They Happen. Boston, Massachusetts: Houghton Mifflin Harcourt, 2019.

Sinek, Simon. The Infinite Game. New York: Portfolio, 2019.