Digital design and product development often champions the needs of the users; however, as technologies become increasingly central and embedded into our daily lives, the impact of the behaviour of those individuals has the potential to generate larger second-order effects. Enabling users to more easily perform certain actions may amplify the impact of those actions. For example, AirBNB has had significant effects on real estate and communities, and social media has had a significant impact on social cohesion and democracy. In such cases, championing the needs of each individual user may come at the cost of creating broader social challenges.



Bowles, Cennydd. “All These Worlds Are Yours.” Cennydd.Com (blog). Accessed July 11, 2021.